In a world where digital devices dominates our lives, it is surprising how few offer truly great “human” experiences are out there. We believe in transforming hardware and software into human-ware, and to do so design must lead instead of follow.

Flow is about designing optimal human experiences, free of interruption and distraction. We reduce to the essential, unify through consistency, organize around process, center on the purpose – orchestrating your intension with your customer, in turn capturing their attention. We look at the whole picture of what you deliver, what your customer needs, and love figuring out how to make the two flow together beautifully. 

We are a Experience Design Company, integrating software and hardware interaction seamlessly, crafting user experiences that flow.

Check out our sister company Alchemy Labs in San Francisco, specializing in Product Development, and our FLOg at

Wacom Inkling
The Digital-Analog Pen

It's a ball point pen – its a digital drawing device, the Wacom Inkling is both at the same time. While you sketch with it as a normal ink pen, on your choice of paper, at the same time its captured every stroke of your pen – digitally. Utilizing Wacom's pressure sensitivity technology, thus preserving all the beautiful gradients and line quality created with your artistic drawing, protecting every idea for the future. The Inkling provides an elegant way to transform real drawings into digital assets.

Link Watch the Inkling video here

Alias Speedform
Worlds Easiest Modeler

The Goal – a 3D modeler that any designer could use, easily. Our Project – to design the GUI, branding, and packaging as one holistic system. The Idea – to focus the UI on the design process itself, only presenting the tools to the user needed to accomplish to the given tasks, and nothing more. The resulting organizational principle – Activity Rooms. Each "room" focused on part of the modeling process, progressively taking the user forward step by step, and thus avoiding the information overload inherent of CAD programs.

Most notably in this project we invented the Navigation Cube – this took multiple tools and functions and bundled it into a single 3D Interactive Widget. Now this innovative and patented technology is build into almost every software package that Autodesk produces.

Nemetschek Allplan
Focusing a Brand Message

Rome was not built in a day – Allplan’s 30 year old CAD software will take some time to rebuild as well. Two years ago we signed up to help reinvigorate Allplan's customer experience: touch points ranging across branding, packaging, and web point of view; but most importantly a strategic design overhaul of their software’s user interaction and its graphic user interface.

We began with the customer’s view and connection with the company as a window to redefine the company’s future direction: evolving the Brand identity, Web presence, and Product packaging of Allplan’s 2011 CAD package.

Drinks On Us

Our office is located in the heart of Amsterdam. Send us an email and lets talk design. First round is on us! To see more examples of our work visit: Experiences


E-mail Address:


Our Office Address:
Binnen Wieringerstraat 25
Amsterdam 1013 EA
Map View   Canal View

Vat No: NL850698819B01
UX-FLO B.V. is registered at the Chamber of Commerce in Amsterdam with number 52989259.
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